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Biblical Solutions for Life

LifeWay rolls out new strategies to better serve customers

November 7, 2019 Leave a Comment

By Aaron Wilson NASHVILLE, Tenn. -- The year LifeWay Christian Resources was formed, Thomas Edison filed a patent for a motion picture device, the game of basketball was invented and Arthur Conan Doyle penned his first Sherlock Holmes novel. That year was 1891, when LifeWay—then called the Sunday School Board—launched with the mission of creating Sunday School resources … [Read more...]

Media Alert: LifeWay to address questions about store closures

June 10, 2019 Leave a Comment

LifeWay Building

  NASHVILLE, Tenn. – More than 125 years ago, messengers at the Southern Baptist Convention in Birmingham, Ala., created the publishing arm of the Southern Baptist Convention, which today has become one of the world’s largest providers of Christian resources known as LifeWay Christian Resources. At this year’s SBC annual meeting in Birmingham, LifeWay Acting CEO Brad … [Read more...]

LifeWay to focus on digital retail, close brick-and-mortar stores

March 20, 2019 Leave a Comment

LifeWay Building

By Carol Pipes NASHVILLE, Tenn.—LifeWay Christian Resources is charting a new course in 2019 marking a strategic shift of resources to a dynamic digital strategy. As part of the transition, LifeWay will close its 170 brick-and-mortar stores in 2019. The organization will continue to offer a broad selection of resources through LifeWay.com and the LifeWay Customer Service … [Read more...]

LifeWay named one of America’s best companies for customer service

November 20, 2018 Leave a Comment

By Carol Pipes NASHVILLE, Tenn.—LifeWay Christian Resources is ranked as one of the top companies in the nation for customer service by Newsweek magazine. LifeWay landed at No. 1 for brick and mortar bookstores on Newsweek’s list of America’s Best Customer Service 2019—the first time the magazine has published rankings in this category. “We are honored to receive this … [Read more...]

LifeWay unveils new store concept design

October 16, 2018 Leave a Comment

By Aaron Wilson FRANKLIN, Tenn. -- Guests who drive by the recently remodeled LifeWay Christian Store in Franklin, Tenn., will be greeted with a new message adorning the side of the building: “Fearfully and wonderfully made.” While the phrase from Psalm 139:14 refers to God’s glory reflected in the human body, it’s also fitting given the care and intentionality LifeWay … [Read more...]

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