Apologetics 101

The day we announced our VBS 2014 theme, one well-known apologist tweeted: “FANTASTIC! 2014 VBS curriculum from @Lifeway focuses on apologetics for kids. Excellent!” Since then we’ve heard many of you express the same kind of excitement about this Bible content designed to help kids discover the truth about who Jesus is and defend their faith in a culture that is often hostile toward Christianity. But we also know that “apologetics” is an unfamiliar word to some. Consider this your crash course. ... Continue Reading

VBS New Testaments

Looking for a special gift for new Christians, a meaningful “souvenir” from VBS for kids, or something to take into the home of an unchurched family who visited your VBS? The VBS New Testaments with Psalms and Proverbs fit the bill perfectly! There are lots of things to love about these New Testaments, but my personal favorite feature is that the very first pages of these Bibles feature 30 days worth of kid-friendly, kid-centered devotions. So not only are you putting the Word of God in a ... Continue Reading

Beginning Well...Ending Strong

As a piano student - way back in the dark ages - I disliked recitals even more than the dreaded daily practice sessions. Compositions I knew well enough to play in my sleep would mysteriously and instantaneously vanish as I stepped on the performance stage. In prep for these moments my teacher would always say, "Jerry, begin well, finish strong, and everything in between will take care of itself." In explanation, she told me the confidence gained by beginning well would carry me through the ... Continue Reading

Six Steps to Reaching Your Target Audience

I love the movie Field of Dreams - especially the line, "If you build it, he will come." While these prophetic words may work for a baseball field in the middle of a remote Iowa corn patch, it doesn't hold true for VBS. Just because you create a potentially fun and life-changing week for your community doesn't mean people will just automatically attend. As you are building (planning) your VBS, make sure you are building your promotion (marketing) plan at the same time. How devastating to work ... Continue Reading