I love being in an airport or store and seeing a VBS t-shirt from years gone by. I have great memories that are uniquely attached to each theme, and seeing a shirt makes those memories come alive. But more important than the memories created by a VBS shirt is the awareness and promotion value they can create. Churches often distribute shirts on the first day of VBS or at the conclusion of the week, but what if they were distributed prior to the week and intentionally used for promotion? They become moving billboards – especially when worn in mass.
- Schedule a “Wear Your VBS Shirt to Church Sunday.” Not only will the shirts draw attention to your VBS but they can be used as a way to identify, recognize and honor workers.
- Schedule a flash mob to appear at a shopping center, mall or park. Be sure to have VBS info ready to distribute.
- Have everyone wear their shirts to a community parade or fair (July 4th). If a parade is not planned, create a neighborhood walk, bike and trike parade to create awareness and distribute information.
- Ask kids and parents to wear their shirts on the last day of school. (Be sure to get approval in advance