Six Steps to Reaching Your Target Audience

I love the movie Field of Dreams - especially the line, "If you build it, he will come." While these prophetic words may work for a baseball field in the middle of a remote Iowa corn patch, it doesn't hold true for VBS. Just because you create a potentially fun and life-changing week for your community doesn't mean people will just automatically attend. As you are building (planning) your VBS, make sure you are building your promotion (marketing) plan at the same time. How devastating to work ... Continue Reading

Over the River...

Over the river (Little Pigeon River) and through the woods (Mt. Pisgah National Forrest) to VBS 2013 Events we go! It is going to be a COLOSSAL week! This is the week we (LifeWay's VBS Events Team) look forward to all year - the first in a series of awesome fun events - where VBS groupies from all 50 States, Canada, and Mexico (and sometimes even a groupie or two from Great Britain or Korea) join together for two days of exciting VBS sights and sounds! Over 1200 VBS leaders will be our guests ... Continue Reading

Discounted Shirts - Great Reason to Attend Preview!

There are many awesome reasons to attend one of the VBS Previews scheduled for January and February, but for many guests they find discounted VBS t-shirts and leaders a huge incentive! Everyone who attends will receive one free t-shirt of choice (choose from Colossal Coaster World, Thrill Seekers, or Club VBS Jungle Jaunt), but Previews make it possible to outfit your entire VBS team for a fraction of the costs you would spend otherwise. One guest told me she saves enough each year on t-shirts ... Continue Reading

Four Weeks and Counting...

Hopefully it is looking a lot like - and sounding a lot like - Christmas where you are today. It certainly is here in the VBS office! But it is also looking and sounding a lot like four weeks until the first national VBS Preview at Ridgecrest Conference Center in North Carolina. We are in perpetual motion putting the finishing touches on a not-to-be-missed event! We have now hit capacity at Ridgecrest and the Nashville Friday/Saturday events, but there is still room at Fort Worth, Nashville ... Continue Reading