Last Tuesday I listed three steps Pastors and VBS Directors need to consider to insure VBS begins well and ends strong. To briefly review, Step 1: determine the purpose of VBS, Step 2: establish dates and a budget that reflects the purpose, and Step 3: enlist a team to dream and implement the strategy.
Step 3 is actually two steps in one. The first, as I wrote about last week, is to enlist a dream team that will also become your core leadership team. This team will not only help you dream possibilities, but will help you turn the possibilities into realities.
Once you have enlisted your core leadership team it is time to enlist and train workers. I’ll share more about this topic in a future post.
Now that we have taken a second look at the three steps to beginning well, we’ll move on to three steps for ending strong.
Step 4: Put promotion/publicity strategies in motion. The key here is knowing your target audience. Who are you really trying to reach for VBS? Which segments of your community are you not only best able to reach, but best able to minister to once you have reached them? Once you know your target audience you can direct all of your energies and resources to reaching the people most likely to attend your VBS and your church. To learn more about creating a promotion strategy check out Six Steps to Reaching Your Target Audience.
Step 5: Stay focused throughout the planning stage and week of VBS. This might just be the hardest step of all. Back in Step 1 you determined the purpose (reason for conducting and desired goals) of your VBS. As you gained support from the congregation and enlisted and trained a team, you helped them understand and own the purpose. But now that VBS is in full swing it is easy to get caught up in the crunch of making IT happen and forget the very reason why IT is suppose to happen.
If IT (purpose) is building bridges to the unchurched, then everything – from registration to the final Amen – must remain focused on building bridges. Each Bible story, craft, and rec game should be used to build bridges to the unchurched kids, students, and adults who may be experiencing church for the first time. If the purpose of VBS is building bridges then sharing the Gospel message and nurturing relationships becomes the focus of every lesson, activity, and every minute. Ending strong means never letting anything get in the way of staying focused on the purpose.
Step 6: Put continued connection (follow-up) strategies in motion. To end strong we need go back to the purpose (Step 1) and change the way we think about VBS. Instead of VBS being “the event” in itself, it must become the catalyst to the event which I hope you will agree is continued connections. For many churches, more unchurched families are identified during VBS then any other outreach all year. When a child from an unchurched home attends VBS, a church hasn’t just discovered one unchurched person. The church has typically discovered – when parents and siblings are included – four unchurched people.
On average, ten percent of everyone enrolled in VBS claims to be unchurched. For a typical VBS of 100 people (both students and workers) this means 10 are unchurched. But in reality a church has just discovered 40 people who claim no church home or affiliation – yet were willing to allow their child attend your VBS!
A simple postcard saying, “Thanks for attending our VBS” is not enough. The postcard may allow you to check off the follow-up box on your to-do list, but it is not adequate if the purpose of VBS is building bridges with the unchurched. Building bridges requires continued connections far beyond the week of VBS, and continued connections requires a strategy. In the next few weeks I’ll share more about creating a strategy for continued connections. Until then, start working on the first three steps. It’s not too late to begin well and end strong!