Daily devotional for the guys
One of my biggest challenges as the book buyer for LifeWay Christian Stores is to find books, both fiction and nonfiction, that men would enjoy reading. The pickings can be slim if you’re not into lengthy biographies or deep spiritual growth titles that are as thick as your arm. So when I hear from a publisher about how a new devotional has been carefully crafted with the guys in mind, I get excited.
Let me introduce you to The Man Minute Devotional: A 60-Second Encounter Can Change Your Life by Jason Cruise:
As the host of Spring Chronicles on the Sportsman Channel, Cruise encourages outdoorsmen to discover strategies that connect their passion for hunting with their love for God.
Includes bonus DVD.
I’m happy to welcome Jason to the blog today to share more about his heart for men and the need he saw for this devotional.
Oh, and devotionals make great Christmas gifts… hint, hint!
Why Most Christian Men Aren’t Into Reading
It’s true. The average Christian man doesn’t like to read. I can count on one hand the number of guys I know that consider themselves readers.
Being in men’s ministry as a speaker, hunter, and video producer for over 20 years, I’ve found that the average guy would far, far rather watch a 45 minute video than read a 15 minute printed piece.
Men are visual. That’s the main reason why the average church going man doesn’t read faith-based material that often.
There’s another reason: most Christian material is sanitized. Way, way, way sanitized. I’m not thinking about course talk. No, I’m saying that most Christian devotionals targeting men have nothing rugged about them. The average devotionals I’ve seen in my 24 years of ministry that target men are clean, safe, and predictable. They are often written by men who speak church language, and they never seem to be written from the perspective of any guy I’d personally want to be in my corner should I be in a back alley and need to fight my way out.
Knowing that men aren’t readers, you can imagine my shock as to why men all over the nation began reading this simple devotion I started 10 years ago called The Man Minute.
At the time when I launched The Man Minute, I thought about what I didn’t like about “devotionals.”
I don’t like getting something in my inbox every day. In fact, I hate that. So, I block it if it happens.
I have never been a fan of sitting down for 10 minutes wading through someone’s rambling thoughts, either.
So, a decade ago I decided to start writing a devotional for real men. Men who actually like competition. Men who aren’t afraid to fight if they had to do it. Men who were hunters: who kill things and then eat them.
When I started writing for that crowd, I thought about short, raw, and real.
Looking back on it, I think the secret to The Man Minute’s success is that a dude knows before he ever opens the devotional that he’s only going to be there 60 seconds.
He also knows that he’s only going to get it on a Monday. And sometimes The Man Minute doesn’t come every week. If I have nothing to say, I’m not going to clog your inbox and rob you of 60 seconds of your life.
I believe The Man Minute has taken on a life of its own over these years because it is unapologetically faith-based testosterone.
It’s strange but it happens all the time. I can be speaking in Seattle, Baltimore, or anywhere in-between, and every time a guy will come up to me and say almost verbatim, “Hey, I get your Man Minute.”
To this day I shake my head in Spirit-wonder. It’s a humbling thing, really, to know that there are many men like me that crave gritty, real-world theology in a language we can understand.
We aren’t professors who use massive words. We are a tribe of HVAC technicians, bankers, teachers, plumbers, duck guides, football coaches, and dads.
And, yes, we follow Jesus. Unapologetically.
So, that’s the tribe following The Man Minute, which just came out in book form and is on the shelves now.
And because men like me are visual, I produced a DVD and put it inside the front cover with 4 epic hunts on it with legends like Will Primos killing massive elk. That never hurts.
Press On My Brother …
Jason Cruise is a published author and speaker. He is the host of Spring Chronicles on Sportsman Channel and the producer of Mossberg’s Rugged American Hunter. www.JasonCruise.com and @JasonLCruise on Twitter.
To join the tribe and get the Man Minute on Mondays click here: http://jasoncruise.com/contact-jason/manminute