“LifeWay Christian Resources is committed to make more of a difference today than we did yesterday, and to be more effective tomorrow than we are now,” president and CEO Thom S. Rainer told messengers to the Southern Baptist Convention.
Ten years ago LifeWay Christian Resources published a Vacation Bible School curriculum they believed would introduce kids to Jesus using an Asian culture theme. But “Far Out Rickshaw Rally – Racing Towards the Son” became a lesson in cross-cultural miscommunication. Critics of the material said it promoted racial stereotypes.
Tuesday (Nov. 6), LifeWay president and CEO Thom S. Rainer apologized for Rickshaw Rally at the Mosaix conference in Long Beach, Calif., a gathering of about 1,000 multiethnic church leaders.