Christian broadcasters have a devoted following, with about two-thirds of weekly churchgoers and evangelicals saying they tune in to Christian radio and television on a regular basis.
Christian books have a similar use by churchgoers and evangelicals and Christian movies remain popular, with about 4 in 10 Americans having seen one in the last year.
But many Americans ignore Christian media.
Those are among the findings of a new study on the use of Christian media from Nashville-based LifeWay Research. The study, sponsored by the National Religious Broadcasters (NRB), included an online survey of 2,252 Americans and a phone survey of 1,009 Americans.