The foundation of the LifeWay WordPress initiative began with the selection of the Genesis framework. This framework gives us the tools and empowers us to quickly build incredible websites for LifeWay.
To help educate potential LifeWay WP users we would like give a high level overview of what this framework offers.
Search Engine Optimized
State of the art code and smart design architecture mean search engines clearly see your content. And with automatic updates, you never have to think about it again.
WordPress sites can be vulnerable to those who want to exploit it for malicious reasons. Having a site hacked is a time-consuming hassle and it can really damage the LifeWay brand as well. Genesis brought security expert and core WordPress developer Mark Jaquith in to make sure the Framework has the best security possible.
Many sites are hacked (or just don’t use WordPress to the fullest) because they haven’t updated. The Genesis framework is tested for each update and the process works seamlessly in the background.
You want sleek, professional design — without paying a fortune for it. The Genesis Framework has over 40 design options that gives LifeWay an array of beautiful choices.
The best way to think about it is if you were looking to buy a house. You select the blue-print / style of home you like and then you can make modifications to it. This same concept can be applied to the themes that are available via the Genesis Framework. You select the theme and then we will spend up to 10 hours customizing the skin / look.