Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of all your marketing activities, both on and off the web. As an SEO, I use keyword research to determine what we should be ranking for. The issue is that I’ve often found that part to be a bit annoying, as people tend to want to rank for entirely impossible terms. Last week, I’ve found a solution, and that’s what I’ll show you today: the basis of keyword research. Keep on reading, as we’ll get you started in the comments of this post.