Videos on the Official Google Analytics YouTube Channel cover beginner to advanced topics.
If you are running a small website, chances are you’ve already heard of Web Analytics. If you haven’t, it is a tool for measuring traffic of your website. It provides data on the number of visitors, page views etc to gauge the popularity of the site. For many people, using analytics is limited to watching how many more visitors have come to the site, and repeating the figures to potential advertisers. If used smartly, analytics is also a marketing tool, an e-commerce tracker, an ad tool, and the list goes on. In this article, we’ll have a look at basic ways to use the analytics.